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Verb is Cruelty-Free and may offer Vegan Options

About Verb

Verb is a brand known for its hair care products, but is Verb cruelty-free and vegan? On this page we explain everything you need to know about the animal-testing policies and practices of Verb, their ethical practices generally, and whether or not they use animal-derived ingredients in their products.

Is Verb Cruelty-Free?

Verb is cruelty-free. They do not test their products or ingredients on animals, and they do not instruct or allow third parties or suppliers to do so. Furthermore, they do not sell their products where animal testing is required by law.

At EthicalAble, we reach out to brands to enquire about their animal testing policies. Typically, we take their answers at face value, however, we also perform independent research to verify their claims.

The requirements for us to to confirm that a brand or company is cruelty-free are:

  1. The brand does not test their finished products on animals,
  2. The brand does not test its ingredients on animals,
  3. The brand does not use suppliers that test on animals (and takes reasonable steps to verify this),
  4. The brand does not commission third parties to test on animals,
  5. The brand does not sell its products when required by law and/or in countries that require animal testing.

Is Verb Vegan?

Verb is not 100% vegan. They are cruelty-free, but some of their products may contain animal-derived ingredients. Verb may show which of its products are vegan or not vegan on their website and their product packaging.

In determining whether or not a brand is vegan, we use the definition of veganism put forward by The Vegan Society.

Therefore, to consider a brand to be 100% vegan, they must “exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals” and not use animal-derived ingredients in their products.

If a brand is not cruelty-free, they cannot be considered vegan.

Ethical Overview

Verb Answer
Products tested on animals? No
Ingredients tested on animals? No
Suppliers or manufacturers test on animals? No
Third parties test on behalf? No
Vegan? Not 100% Vegan

Further Information

Cruelty-Free Certifications

Verb is certified cruelty-free by PETA's Beauty Without Bunnies program.

The cruelty-free certifications we compare brands against are Leaping Bunny and PETA. Many cruelty-free brands are certified by at least one of these two bodies. You can generally (but not always) trust that a brand with one of these certifications is truly cruelty-free and does not carry out or allow any form of animal-testing in any part of its supply chain.

Read more about certifications here.

Does Verb Sell In Countries Where Animal Testing Is Required By Law?

Some countries, like mainland China, may require animal testing on imported cosmetics and other products sold in domestic retail stores.

Currently, Verb does not sell its products in these sorts of countries or uses international platforms for private importation to bypass the countries' standard requirements.

What About The Parent Company?

It is unclear whether Verb is owned by a parent company that tests on animals.

Some people believe that if a parent company tests on animals, the child brand cannot be considered cruelty-free. We respect this view, but we do not take the parent company into account when designating a brand cruelty-free on EthicalAble. You can learn more about why we adopt this policy here.